The perfect relationship between F.C. København and Les Deux.

The connection between F.C. København and Les Deux goes back a long way. Since 2015, when the copenhagen-based brand was invited to design the club’s third kit, the partnership has only grown stronger. In 2022, Les Deux was entrusted with developing the club’s lifestyle pieces, which quickly became a success. In this case, the connection is almost umbilical: both are from Copenhagen and share the same ambitions, vision, and aesthetic. It’s one of those perfect matches where identity and values align seamlessly.

Now, they’re preparing to launch a new collection that promises to be just as impactful — if not more — than all those that came before.

Recently, it has become a trend for clubs to collaborate with brands or designers to develop and expand their off-field product ranges. We see more and more partnerships, but in most cases, there isn’t a genuine connection between the two. And it doesn’t have to exist, but when it does, the results are immediately visible — as is the case with this collaboration.

Every club should look at this as both an inspiration and an opportunity.

Anterior
Anterior

Liverpool FC and TOMMY HILFIGER kick off the year in style.

Próximo
Próximo

RSC Anderlecht just knows how to do it right.