Keep an eye on Como 1907.

Football in Italy is making waves.

Venezia was the pioneer, teaming up a few years ago with design studio Bureau Borsche to rethink its entire visual identity, and more recently with NOCTA, leaving everyone stunned. But now, it’s Como 1907 that’s stealing the spotlight.

Ever since Rhuigi Villaseñor — founder of Rhude — took over as Chief Brand Officer, the club has been redefining what it means to be a football club in the 21st century. Rhuigi has shaped and led Como’s entire lifestyle and fashion vision — and the results speak for themselves.

After a high-profile collab with Rhude itself, the club launched the Como Cup: a pre-season tournament that felt more like a fashion week with a football twist. DJ sets, pop-ups, immersive experiences — all wrapped in an aesthetic that rivals the biggest luxury brands.

And to top it all off, Brioni — the epitome of Italian elegance — is now the club’s official formal wear partner. A perfect match.

Como 1907 isn’t just playing football — they’re playing the future.